Websites / 2021
Global Retail Brands / House
ShopifyConvert DigitalA shared headless Shopify platform for Global Retail Brands, including House, Robins Kitchen, Baccarat and MyHouse.
House.
About the project
I took the lessons from Ghanda’s headless build and applied them to Global Retail Brands. The work covered House, Robins Kitchen, Baccarat and MyHouse, using Shopify with Next.js, Vercel and Prismic.
We used a monorepo and shared code to power the different brands. That gave the team a familiar foundation across the stores while leaving room for each brand’s presentation and requirements. It was a way to carry improvements across the group without rebuilding the same underlying systems for every storefront.
This is one of the projects I’m proudest to have worked on at Convert Digital. There’s more beyond this selection — explore the team’s wider work.

