I build products and lead teams solving problems for businesses and their customers, mostly in and around commerce.
Founder / Shopify Plus app
An 18-month discovery and architecture programme with a commercetools rebuild.
As part of the Convert Digital team.
10 October 2026
Four-market Magento-to-Shopify migration on Shopify’s Horizon theme.
Speaking & advisory
2016–2020
2018–2020
2021–2022
2022–2025
An early Australian headless Shopify Plus build, designed for a fast, mobile-first shopping experience with Next.js, Vercel and Prismic.
Salesforce Commerce Cloud-to-Shopify Plus migration with a headless storefront.
