Speaking / 3 June 2026
Contextual Checkout
Ecommerce Growth SummitKeynoteCheckout ComponentsTalk:Every Path, Same Checkout: The Personalisation Gap Costing Brands Revenue
Melbourne, Australia
A keynote on contextual checkout and the personalisation gap between acquisition, the storefront and the final purchase.
Contextual Checkout at Ecommerce Growth Summit, Melbourne, 3 June 2026.
1 / 5About the event
I spoke at the Ecommerce Growth Summit in Melbourne about the personalisation gap at checkout. The session explored how first-time buyers, returning customers and shoppers arriving through AI need different experiences, rather than the same checkout for everyone. I shared a practical framework built around customer, cart, market and acquisition context, with examples of targeted reassurance and upsells. I also covered segmented performance measurement and A/B testing as a way to replace assumptions with evidence.
